PZ Cussons

Driving brand engagement, business growth and global awareness.

PZ Cussons isn't your average FMCG – as an organisation its global reach ensued great flexibility.

Truth embarked on a strategic model to truly understand perceptions of the corporate brand both internally and externally through research and insight; whilst discovering and defining the nuances and culture that sets this global brand apart.

Engaging stakeholders and consumer brand teams, Truth understood the required objective to deliver a corporate rebrand with enough flexibility to embrace local diversity, whilst defining the strategic brand proposition to enable consistency world-wide.

Global Corporate Branding

Our solution saw the creation of a PZ Cussons Eco-System; ensuring the relationship-centric values and broad knowledge base would be brought to life through a unique brand experience.

The business vision to drive ambition to FTSE100 listing, was fully supported by the corporate re-brand in creating corporate recognition behind some of the best loved brands including: Original Source, Imperial Leather, Mum & Me, and St. Tropez.

Truth delivered for re-launch application to a new global website; tone of voice; global photography shot on location in the UK, Nigeria and Thailand; Corporate Guidelines; Internal Comms, Corporate Literature and Motion Graphic work.