UK POS
Creating standout in the standout business.
UK Point of Sale has been in business since 1989 and has built an enviable reputation of manufacturing products of exceptional quality and offering great value for money for a variety of retailers. The business has grown exponentially and has further growth ambition to double in the next five years.
The business wanted to make a number of changes internally to both review and redefine its way of working, in order to meet the growth objectives laid out; and in this context the business was looking for a re-defined brand proposition, identity and marketing strategy to spring-board the company forward.
Truth was appointed to develop the brand proposition strategy, aligning the vision for the brand with the commercial objectives of the business. We delivered the strategy, which transcended to a full brand identity project delivered across both print and digital.
Brand Identity
WHAT WE DID:
– Brand Audit and Proposition.
– Brand Identity.
– UX Design & Consultancy.
– Design for Print.
– Tone of Voice.
– Photography.
We engaged with the board and operational directors at UK POS to redefine the brand proposition, extend the identity beyond a logo, and delivery an identity system that would fulfil the variety of customer touch-points consistently and with market-stand-out.
The business demanded a reinvigorated proposition to support its design, manufacture and production of bespoke items (Vs off-the-shelf), whilst given reason to buy beyond price commodity.
Photography
Results
More work: